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E-Finance

The Indian SME market today accounts for more than Rs.10,000 crore worth of trade finance & working capital facilities. However, the growth potential of these SMEs remains limited due to low level of accessibility to IT based products and business practices. Low level of this usage is a function of both the supply as well as the absorption propensity of these units. While there is higher acceptance of channels such as Phone Banking, ATMs and Branches, the usage of Internet Banking is low due to low awareness of internet banking, security concerns, and penetration and connectivity issues. One of the major issues in adoption of modern technologies including ICTs by these MSME is the inadequate availability of finance in terms of both extent and cost. The latter is higher than available to large corporates on account of the higher perceived risk of these units by the financing agencies. Moreover, the response time in processing of the MSME applications is very long and many a time defeats the purpose of timely finance in a volatile market situation, which works to the competitive disadvantage of these units.

The MSMEs are facing new challenges in the shape of varied and complex products available in their product markets, which requires development of accelerated product life cycles. Moreover, the delivery channels have also become more complex with the proliferation of multiple delivery channels and each new channel capable of reinforcing existing ones. The market structure is equally becoming volatile through blurring of geographical boundaries where established hierarchies can no longer be taken for granted.

These new challenges make internet a powerful business development tool on account of the following opportunities it provides: 

·         Access to newer markets and niche customer

·         A new medium for customer acquisition

·         Affiliations and improved business economics

·         Higher margins through reduced cost of customer interaction and service

·         Reduction in product costs through supplier discovery aggregation 

In such a scenario, e-finance channels open up the following value creation opportunities for the MSMEs:

·         On-line sales of retail products

·         Lower cost service opportunities

·         Offering intermediary services to clients and e-marketplaces

·         Improved cross sell potential

This developing business set-up would have a new flow of demand for finance related Business Development Services in MSME clusters, which would inter alia require faster response time, lower cost of finance, and better quality of the financial services. This demand can take the shape of the following financial services:

·         Cash Management - Account management services, payment and collection products

·         Credit Facilities - Working Capital, Overdraft, Commercial, Residential & Equipment Finance, Term Loans

·         Trade Finance - Import/Export LC, Import/Export bill discounting, Guarantees, Receivables Finance

·         Other products like Treasury, Investment services etc.

Provision of new services in the form of e-finance by the banks and financial institutions has the potential of generating the following value added services for the MSMEs:

·         24x7 accesses for their banking relationships

·         Check account balances

·         Transfer of funds (e-channel management)

·         Electronic web-stores

·         Payment gateway facility, meaning thereby increased security for e-payments

·         Direct debit / credit card transaction related services

·         Customized products like remote pay for processing Accounts payable

·         EBPP for invoicing and receipts

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